Print's out, because no one subscribes to most newspapers anymore.
So unless you're prepared to do a ton of television we'll have to get what marketing vehicles we can afford, right.
We can afford to do signs correctly - but most don't give it enough thought and thus fail miserably.
It's time we realigned our campaign budgets.
- Back off on junk mail.
- Reduce the number of signs we buy.
- Dramatically increase the caliber and sophistication of the signage we do place.
Here's a 7 minute video that will explain how to do it correctly.
Above is a WMV file mounted on Blogger, this link will take you to the Youtube version (it's "public" but won't show up in searches).
Note the bogus publish date; that's so the whole world is less likely to stumble on to this but we can send those that might find this useful a link without passwords etc.